https://arab.news/6wkar
- MBC Group sets new social media record for Ramadan.
- Total number of social media video views rose 32% during holy month.
DUBAI: MBC Group has set a new record this Ramadan by logging its highest-ever social media views.
Its programming and content resulted in more than 8.8 billion social media views between April 13 and May 12 – an increase of 32 percent on last year.
Mofeed Al-Nowaisir, the company’s chief digital officer, said: “These record results reflect just how strong MBC Group’s content was for the Ramadan 2021 season.”
Tubular Labs last year ranked MBC No. 10 in the world for digital and social media views above large international conglomerates including BuzzFeed, the BBC, and Fox Corp, and MBC was currently No. 9 on the list.
Its social media growth was evident on all channels. It has become one of the top-performing media companies on TikTok recording more than 472 million views during Ramadan, and 4.2 billion views on Snapchat marking a 392 percent increase compared to Ramadan last year.
“Our investment into our social media and digital projects has increased by 1,414 percent compared to the same time last year.
“More than 8.8 billion social media views in a single month is a phenomenal record never before achieved by a Middle East media company,” Al-Nowaisir added.